Focus Media is the largest offline advertising solution provider in China. Our goal is to be the partner of choice for the national leading brands by helping them connect with consumers and embrace data across a host of multi-platform inner-building channels.
Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market.
Since 2003, Focus Media has witnessed over 52.1% CAGR in its business results. In 2017, Focus Media booked RMB 12.01 billion in revenue, a year-on-year increase of 17.63% and RMB 6.0 billion in net profit, a year-on-year increase of 34.90%.Focus Media Revenue of 2003-2017(RMB 000’m)
As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness.
Focus’ compelling value proposition lies in the high-frequency, effective impressions on middle-class consumers in major cities that inevitably pass through the elevator every day.